Category Archives: Tavi Gevinson

grey grey grey

The new grey hair trend is a peculiar one to say the least.  I first spotted the ashy hair color on a twenty-something hipster a few months back.  At the time, I was just sort of perplexed.  Was her hair really that color?  How old is she?  Fast forward to now and it’s a bone fide trend.  I’m guessing that Tavi, the 13 year old fashion blogger turned style prodigy started the whole thing.  Tavi started her blog the style rookie, thestylerookie.com, when she was only 11.  Since then, she has become famous in the fashion world, front row at the most important runway shows and has a following of over 50,000.  I read in an article the other day that most London hipsters under 25 now have grey hair.  Whether it was Tavi’s doing or not really doesn’t matter, what matters is that Kate Moss now dons grey streaks, as does Karen O of the Yeah Yeah Yeahs, Kelly Osbourne and a slew of others.

Tavi Gevinson

Kate Moss

Kate Shillingsford

Kelly Osbourne

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